“A strategy delineates a territory in which a company seeks to be unique” Michel Porter.
PARINI ASSOCIATI considers strategy the backbone of all comunication events.
Each and every time the Agency launches an event, it has to be a complete expression that visualizes and unites the historical, emotional, commercial values and reputation of the brand, the service or the concept represented.
PARINI ASSOCIATI, together with the Clients needs, focuses it’s attention directly on the elaboration, the aim and the outcome of the decided communication strategy.
Creativity is quality
“All the forces in the world are not so powerful as an idea whose time has come”. Victor Hugo
As far as PARINI ASSOCIATI is concerned, the “right” project or the “perfect” event, even though it may be in line with the brand’s strategy, does not signify a sufficient reason to invest. Projects and events also need to be innovative and focus on being unique and capable of overcoming the multitude of initiative.
Having said this, creativity cannot be limited by the initial idea. It must be expressed and developed over and over again, this is of great importance for a successful outcome.
In order for the agency to take on this challenge, we have had to search constantly to apply the philosophy of “total quality”. In the last 10 years, along with a very high level of professionalism,
this approach has been the foundation which characterizes our success in a very competitive business.